Nielsen and Lyft have signed an settlement to measure commercials on the ride-hailing firm’s cell app, the information analytics agency stated on Thursday.
Measuring advert efficiency helps advertisers inform and enhance advertising and marketing campaigns and quantify their affect.
Lyft introduced in August final yr that it’s going to show advertisements on its app , trying to create a extra steady income.
The San Francisco, California-based firm launched video advertisements within the final quarter of 2023, partnering with Warner Bros Discovery to advertise ‘Wonka’ film utilizing its in-app video.
Other than serving advertisements on the app, Lyft additionally leverages taxi prime promoting shows, in-car commercials, and its bikeshare stations.
Lyft’s promoting arm, Lyft Media, has beforehand labored with shoppers akin to Starbucks, DoorDash and Citigroup.
