NEW DELHI: The surge in SUVs has made Mahindra & Mahindra one of many largest gainers within the Indian automotive trade. The corporate, which until just a few years again was struggling to get its act along with previous-gen Scorpio as its solely flagship, has staged a turnaround and emerged because the income chief within the SUV class, forward of a few of its formidable rivals similar to Toyota, Hyundai, Tata Motors, Kia and Maruti Suzuki.
Mahindra has been on a roll because the success of fashions such because the XUV7OO, Thar, and Scorpio-N.. The corporate’s revenues within the SUV enterprise in FY23-24 stood at Rs 72,109.5 crore in comparison with second-biggest participant Hyundai’s Rs 50,421 crore in the identical interval. Maruti Suzuki, which has additionally made a dent within the SUV enterprise, had income of Rs 47,706 crore in FY24, in response to JATO Dynamics.
For Mahindra, weighted common per unit (it offered 4.6 lakh SUVs in 2023-24), was Rs 15.7 lakh in comparison with Rs 13 lakh for Hyundai (complete SUV gross sales at 3.9 lakh items), and Maruti’s Rs 10.7 lakh (4.4 lakh SUVs).
Tata Motors’ income from SUVs was Rs 45,597 crore, with weighted common per automotive at Rs 11.7 lakh (complete SUV gross sales at 3.8 lakh items), JATO mentioned.
Mahindra on Monday drove in entry SUV XUV 3XO to tackle Brezza and Nexon. Rajesh Jejurikar, CEO of Mahindra’s automotive and farm divisions, mentioned the corporate expects to take quantity management within the class with 3XO.
Ravi Bhatia, president of JATO Dynamics in India, mentioned Mahindra has efficiently aligned its product portfolio and branding methods to capitalise on the SUV pattern.



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