New Delhi: Mahindra Tractors, a part of the Mahindra Group and the world’s largest tractor producer by quantity, has offered its 40th lakh tractor, inclusive of exports in March 2024.
The Mahindra Yuvo Tech Plus, primarily based on Mahindra’s next-generation Yuvo tractor platform, marks this milestone, having rolled-out from Mahindra’s Zaheerabad facility, Mahindra’s youngest tractor facility and a worldwide manufacturing hub for Mahindra Tractors.
Having rolled out its first tractor in 1963 by means of a partnership with Worldwide Harvester Inc. of the U.S., Mahindra Tractors surpassed the 1-Million-unit manufacturing mark in 2004 after which went on to assert the title of the world’s highest-selling farm tractor producer by quantity in 2009. 9-years later in 2013, Mahindra reached the 2-Million-unit manufacturing milestone, adopted by the 3- Million mark in 2019. Simply 5-years later in FY’24, Mahindra Tractors proudly offered its 40th lakh tractor. All through the monetary yr, the Mahindra Tractor model additionally achieved sturdy gross sales of over 2 Lakh items.
Hemant Sikka, President – Farm Gear Sector, Mahindra & Mahindra Ltd., stated, “Pushed by our objective of remodel farming and enriching lives, we take nice pleasure in promoting our 40th Lakh Mahindra Tractor, as we have a good time many years of management and 60 years of the Mahindra Tractor all in the identical yr. With these milestones I want to prolong my heartfelt gratitude to our prospects, the farmers, who encourage us daily, in addition to our companions and our groups, as we embark on a journey of transformation collectively.”
Vikram Wagh, Chief Govt Officer of Mahindra Tractors, stated, “It is a momentous event for us at Mahindra Farm Division. 40 Lakh tractor deliveries are a powerful testomony to the belief that prospects have in our model objective and our deep understanding of Indian farming. Whereas the previous 5-years has been improbable, throughout which we clocked our quickest million, we are going to proceed to answer numerous wants of our prospects with the widest portfolio of tractors, whereas delivering global-first applied sciences and unmatched reliability as we allow the farmer to Rise.”
Spanning 60 years, Mahindra has broadened its choices to embody a various vary of greater than 390 tractor fashions. Throughout this era, Mahindra Tractors has additionally established a sturdy community of over 1200 vendor companions throughout India, with a buyer first orientation that has enabled the model to supply unparalleled ranges of gross sales, service and spares assist to an increasing base of 40 lakh Mahindra Tractors prospects.
In appreciation of Mahindra Tractors 40 lakh prospects, the corporate launched a brand new Digital Video Business (DVC) titled ‘40 lakh completely satisfied prospects and 60 years of brand name belief,’ whereas additionally rolling-out new provides on its services throughout the nation. The marketing campaign revolves across the color ‘pink’, symbolising prosperity and synonymous with Mahindra Tractors, the corporate stated in media launch.
