With over 20 years in international luxurious model constructing, storytelling and model expertise roles, Alex brings invaluable insights and experience to this newly created international function and can be becoming a member of the Group Management Workforce.
HONG KONG – Mandarin Oriental has introduced the appointment of Alex Schellenberger as Senior Vice President, Model to help the strategic imaginative and prescient of Mandarin Oriental to raise its model presence and to extend its desirability as a luxurious hospitality model.
Alex’s illustrious profession has been outlined by his contributions to iconic international manufacturers. He started at Procter & Gamble’s Status Division, the place he elevated the Hugo Boss perfume line. Subsequently, he held senior government positions main transformative advertising and communication initiatives to redefine and reposition magnificence and luxurious items manufacturers, at Coty and Swarovski. Most lately, Alex held the place of International Chief Advertising Officer for Accor based mostly in Paris.
Laurent Kleitman, Group Chief Govt of Mandarin Oriental Resort Group, expressed his enthusiasm about Alex’s appointment, “Alex is a proficient and transformational model builder. His international expertise can be instrumental in realising our formidable plans to place the model and the visitor on the coronary heart of the organisation and ship enriching and progressive experiences, beautiful communications and progressive partnerships. Alex has an excellent observe report elevating luxurious manufacturers and I’m delighted to have him be a part of our workforce and steward Mandarin Oriental as we speed up and elevate our presence in probably the most sought-after locations around the globe.”
Alex commented, “I’m proud to be becoming a member of this iconic model that has captured the creativeness and the loyalty of so many followers around the globe. Mandarin Oriental is famend for delighting its company with legendary service, steeped in oriental heritage and we’re uniquely positioned to drive these distinctive experiences to new heights, additional securing our place as a world chief in luxurious hospitality.”
Alex, a German nationwide can be based mostly on the Group’s Head Workplace in Hong Kong.
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