KOLKATA: Whilst different automakers shift their whole deal with the fast-expanding sports activities utility automobile (SUV) section, Maruti Suzuki on Thursday reiterated its dedication to the hatchback section as nicely and stated this section would proceed to develop in absolute numbers as India advances in the direction of turning into a developed financial system by 2047.
Arguing in favour of hatchbacks when each automaker has turned away from introducing hatchbacks and is launching solely SUVs, Maruti Suzuki India Ltd managing director and CEO Hisashi Takeuchi stated small vehicles would stay related in India because the market expands and extra folks buy vehicles.
Takeuchi was talking on the launch of the fourth era Swift, a premium hatchback that the corporate launched in 2005 and continues to be going sturdy. Since then, 6.5 million models of Swift has been bought in 169 nations with India contributing to 46% or 3 million gross sales adopted by 1.2 million in Europe and 70,000 in Japan.
Takeuchi additionally pointed to the shift inside the hatchback section with premium hatchbacks grabbing a dominant share of the pie. “At current, 60% of hatchbacks bought within the nation are premium ones. Maruti’s market share within the premium hatchback section is 62%,” he stated.
Whereas Maruti has a number of choices within the premium hatch section together with Baleno, Fronx (that’s is one other iteration of Baleno), Swift and Ignis, solely Hyundai Motor with i20, Tata Motors with Altroz and Toyota Kirloskar with Glanza and Taizor are current on this section. Of those, the Toyota vehicles are rebadged Maruti Suzuki merchandise.
Takeuchi stated the corporate had invested Rs 1,450 crore within the 4th era Swift, together with engine and sheet metallic cube at Suzuki Motors Gujarat plant the place will probably be manufactured for each India and abroad markets.
“The primary million Swift vehicles have been bought in eight years. It took 5 years to promote the second million. The automobile has not solely stood the take a look at of time however formed a greater legacy,” stated Partho Banerjee, senior government officer (advertising and gross sales) at Maruti Suzuki.
The Swift had killed the Hyundai Getz, a premium hatch launched by the Korean firm simply earlier than Maruti Suzuki launched the Swift impressed by the legendary Hayabusa bike. Although a number of automakers had tried to launch competing merchandise, none apart from Hyundai i20 had succeeded in raking within the numbers.
Arguing in favour of hatchbacks when each automaker has turned away from introducing hatchbacks and is launching solely SUVs, Maruti Suzuki India Ltd managing director and CEO Hisashi Takeuchi stated small vehicles would stay related in India because the market expands and extra folks buy vehicles.
Takeuchi was talking on the launch of the fourth era Swift, a premium hatchback that the corporate launched in 2005 and continues to be going sturdy. Since then, 6.5 million models of Swift has been bought in 169 nations with India contributing to 46% or 3 million gross sales adopted by 1.2 million in Europe and 70,000 in Japan.
Takeuchi additionally pointed to the shift inside the hatchback section with premium hatchbacks grabbing a dominant share of the pie. “At current, 60% of hatchbacks bought within the nation are premium ones. Maruti’s market share within the premium hatchback section is 62%,” he stated.
Whereas Maruti has a number of choices within the premium hatch section together with Baleno, Fronx (that’s is one other iteration of Baleno), Swift and Ignis, solely Hyundai Motor with i20, Tata Motors with Altroz and Toyota Kirloskar with Glanza and Taizor are current on this section. Of those, the Toyota vehicles are rebadged Maruti Suzuki merchandise.
Takeuchi stated the corporate had invested Rs 1,450 crore within the 4th era Swift, together with engine and sheet metallic cube at Suzuki Motors Gujarat plant the place will probably be manufactured for each India and abroad markets.
“The primary million Swift vehicles have been bought in eight years. It took 5 years to promote the second million. The automobile has not solely stood the take a look at of time however formed a greater legacy,” stated Partho Banerjee, senior government officer (advertising and gross sales) at Maruti Suzuki.
The Swift had killed the Hyundai Getz, a premium hatch launched by the Korean firm simply earlier than Maruti Suzuki launched the Swift impressed by the legendary Hayabusa bike. Although a number of automakers had tried to launch competing merchandise, none apart from Hyundai i20 had succeeded in raking within the numbers.
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