Final Up to date: March 27, 2024, 02:51 IST
What the numbers present. (Picture/News18)
Primary in Distinctive Guests, over 3 times larger on Time Spent, and an analogous lead on Pageviews
Moneycontrol has strengthened its place as India’s premier enterprise information platform, as soon as once more beating The Financial Instances comprehensively throughout all digital metrics. In accordance with Comscore knowledge for February 2024 (India ComScore MMX), Moneycontrol has the biggest variety of Distinctive Guests (UVs), 28.46 million, beating ET, which had 27.1 million UVs. Moneycontrol additionally maintained its huge lead in pageviews (512 million) and time spent (667 million minutes).
As compared, Moneycontrol’s nearest competitor, EconomicTimes.com managed to seize solely 179 million pageviews in February. Its time spent additionally considerably lagged behind at simply 189 million minutes.
Each PVs and time spent are essential parameters for media planners and advertisers who all the time select platforms with higher stickiness. It additionally showcases the reader’s belief, who’s consuming much more content material from Moneycontrol as in comparison with ET.
By way of breaking vital enterprise tales too, Moneycontrol has been main the race. The enterprise information platform has been the popular alternative of trade leaders from company India, the startup world, and the inventory markets.
“Moneycontrol’s persevering with management in digital enterprise information, throughout each single metric, is an final result of our relentless concentrate on top-class journalism,” mentioned Nalin Mehta, Managing Editor, Moneycontrol. “We’re deeply grateful to our readers for his or her vote of confidence in our work as we concentrate on redefining enterprise information in India,” he added.
MC Professional, the paid subscription-based service of Moneycontrol, has additionally exceeded seven lakh paying subscribers. ET Prime is lagging by an enormous margin on this facet too.
