There are two sorts of commercials on Fb — one which embody all the pieces and the opposite on politics and social points.
Within the final one month, political events have amped up their expenditure on Fb commercials to achieve out to their constituents in digital India, information from Fb India has revealed
With the electoral battle for 2024 heating up, a number of regional events just like the BJD and Trinamool Congress are going aggressive in publicity drives on social media of their pockets of affect the place they’re difficult nationwide events.
Within the final one month, political events have amped up their expenditure on Fb commercials to achieve out to their constituents in digital India, information from Fb India has revealed.
PRO-BJD PAGE RACES AHEAD
There are two sorts of commercials on Fb — one which embody all the pieces and the opposite on politics and social points. Within the 30 days from February 23 to March 23, a pro-Naveen Patnaik Fb web page has been the highest second spender on Fb adverts within the political adverts part. The primary was MyGov India — GoI’s Citizen Engagement Platform.
The web page named ‘Ama Odisha, Nabin Odisha’, which is run by the Odisha authorities, has spent over Rs 1,37,00,000 on Fb adverts in simply 30 days. Starting from commercials praising Odisha’s well being infrastructure to public transport services — the web page paints a optimistic picture of the Patnaik authorities, with every advert ending with the chief minister saying: “4.5 crore Odisha residents are my household”.
In distinction, the BJP has spent just a little above Rs 1,31,00,000 in the identical interval with 2,586 commercials.
TMC SPENDS MORE THAN RaGa
Even West Bengal-based Trinamool Congress has spent greater than Congress chief Rahul Gandhi within the given period. With an expenditure of Rs 36,00,000 within the final 30 days, TMC is on the tenth place.
Mamata Banerjee’s social gathering has printed 216 commercials on Fb. Whereas doing so, it has left behind Rahul Gandhi whose web page is in twelfth place with regards to how a lot one spends. Rahul Gandhi’s official Fb web page has spent just a little above Rs 32,00,000 — Rs 4 lakh lower than Trinamool Congress.
