One third of company journey consumers involved about AI knowledge privateness threats

New knowledge from Enterprise Journey Present Europe has revealed the highest 5 AI threats and alternatives European enterprise journey consumers are most involved and enthusiastic about forward of this yr’s occasion (its 30th), which takes place 19-20 June at ExCeL, London.  

Over one third (34%) of consumers are most involved about knowledge privateness in relation to AI.  One quarter (26%) is unconvinced by its “restricted skill to deal with complicated conditions”, whereas 16% are concurrently involved it is going to deskill journey professionals. An extra 15% of consumers suppose AI will “depersonalise enterprise relationships” and eight% are frightened it is going to result in “diminished want for face-to-face interplay”.

Curiously, 5% of the 130 consumers who took half within the survey additionally claimed AI’s skill to cut back the necessity for face-to-face interplay was one of many issues they’re most enthusiastic about.  

The highest 5 AI alternatives thrilling enterprise journey consumers are:  

1. Simplified journey planning and reserving due to the likes of AI-powered chatbots and digital assistants – 42%
   
2. Extra environment friendly journey programmes – as AI permits consumers to trace and analyse knowledge to determine areas for enchancment -18%
   
3. Value financial savings – will consumers have the ability to use AI to seek out even higher offers on flights and inns? – 16%
4. Improved obligation of care – consumers will use AI to watch journey alerts and preserve observe of worker areas in real-time 13% 
   
5. Decreased want for face-to-face interplay 5% 

 “AI – and significantly generative AI – is THE matter on everybody’s lips, nearly regardless of the business they’re in,” commented Louis Magliaro, BTN Group Government Vice President. 

“For enterprise journey, AI has the facility to affect our business positively and negatively. We’re already seeing – and have for a while by using chatbots – the way it can improve the personalisation of journey administration. It additionally presents thrilling alternatives for streamlining processes and rising effectivity, nevertheless it’s essential for organisations to deal with issues round knowledge privateness and make sure that AI enhances moderately than replaces human experience relating to customer support, and human interplay relating to conferences and occasions.  

“We’ve an incredible free session at Enterprise Journey Present Europe this June known as ‘Will Generative AI ship personalisation and extra for journey managers and their travellers?’ and I might encourage everybody to dam day trip of their calendar to seek out out extra.” 

The brand new knowledge from Enterprise Journey Present Europe comes off the again of current TravelTech Present knowledge that 56% of journey tech consumers are planning to put money into AI over the subsequent 12 months.