Pellicano Motels, the family-run Italian resort group overseen by Marie-Louise Sciò and recognized for its impeccable fashion, private service and trendy clientele, has bought an undisclosed stake to Aermont Capital in a bid to develop into Italy’s main hospitality model.
As a part of the deal, Aermont has dedicated €200 million to accumulate new properties throughout Italy so as to add to Pellicano’s portfolio. At present, Pellicano operates three places: Il Pellicano on the Tuscan coast, Posta Vecchia outdoors Rome and Mezzatorre on the island of Ischia. The group goals so as to add one other 5 to seven lodges over the following few years.
“The ambition is to develop, but it surely needs to be manageable,” mentioned Sciò, the group’s chief govt and artistic director. “The private half is actually vital … I by no means need to lose magic. I say we’re within the enterprise of giving feelings … What you may’t purchase is what you’re feeling. What I need to do is a sort of hospitality that’s timeless, that could be very particular to the place it’s.”
Sciò, who turned chief govt and artistic director in 2012 and can stay within the twin function following the Aermont deal, has introduced a novel standpoint to top-end hospitality, melding old-school allure with fashionable fashionability, and turned a enterprise that started with a single resort owned by her father into a worldwide life-style model with a number of income streams.
Whereas lodges frequented by the likes of Margherita Missoni, Giovanna Battaglia Engelbert and Jean Touitou stay Pellicano’s bread-and-butter, the group sells its personal merch, has collaborated with the likes of Birkenstock and Matchesfashion, and operates an e-commerce enterprise, Issimo.
Promoting a mixture of Italian meals, design and style, Issimo was launched through the peak of the pandemic and presently accounts for under about 3 p.c of revenues, however helps to drive model positioning and consciousness, mentioned Sciò.
“It’s an incredible model extension and it’s enjoyable. It’s a spot the place individuals who perhaps can’t come to the lodges can nonetheless get a chunk of it,” defined Sciò.
The Aermont deal comes as high-end tourism is booming and Pellicano, although nonetheless a comparatively small enterprise, is gaining momentum. Final yr, revenues grew 36 p.c to €30 million; earnings earlier than curiosity, taxes, depreciation, and amortisation hit €7.5 million.
“I believe the probabilities are fairly huge,” mentioned Sciò.
