Vlahos joins from The Trustworthy Firm, the private and residential care line based by the actress Jessica Alba, the place he was chief government.
At The Trustworthy Firm, Vlahos led the model by way of its preliminary public providing, during which the corporate acquired a valuation of $1.44 billion.
Vlahos’ appointment comes following a interval of government reshuffle at Rhode. In Dec. 2023, Lauren Ratner was promoted to president and appointed chief model officer.
Study extra:
Lip Gloss Is Magnificence’s Secret to Gross sales and Intercourse
Recalling the enchantment of Lip Smackers balms and Lancôme’s Juicy Tubes, skincare manufacturers like Rhode, Summer season Fridays and UBeauty have the lip class cornered.
