Sarah Richardson, the stylist and former trend artistic director of Doc Journal, is launching Past Noise, a brand new bi-annual print journal and digital platform, together with her husband, the photographer Richard Bush, and investor Stefan Ericsson.
Richardson has assembled a masthead that features Holly Shackleton as editorial director, Fran Burns as sustainability trend director and Venetia Scott as senior trend editor-at-large. Juergen Teller, Mario Sorrenti, Malick Bodian, Sarah Mower and Anders Christian Madsen are among the many contributors to the primary situation.
With the undertaking, Richardson goals to modernise the standard girls’s journal, getting away from “the identical course of the final 50 years the place it’s trend, magnificence, social and celeb,” she stated. “The trendy girl is greater than that.”
The print journal will are available two separate volumes — “Past” and “Noise” — one devoted to visuals, the opposite to textual content. The primary situation has 12 covers, starting from a self-portrait by Grey Sorrenti to actress Monica Bellucci shot by Juergen Teller. It opens with a letter by primatologist Jane Goodall and consists of an interview with New York Occasions trend critic Vanessa Friedman, a Laurence Ellis-lensed photograph unfold of rewilding in Patagonia and a function on the finale to Alexander McQueen’s Spring/Summer season 1999 present.
The print situation has attracted advertisers together with Gucci, Prada, Loro Piana and Celine, however it’s the web site, which can harness video, generative AI and the metaverse to showcase trend merchandise in novel methods, that has better business potential, stated Bush.
Lately, as mass market magazines like Glamour, Attract and InStyle have suffered from shrinking advert gross sales, impartial titles catering to area of interest, prosperous audiences have fared higher. With print points going for £75, that’s actually who Past Noise is focusing on.
“I’ve seen magazines come and go and this isn’t one thing that we wish to be a flash within the pan,” Richardson stated. “It’s trend insiders constructing this collectively and creating one thing they suppose is completely different to different publications.”
