Skinceuticals Faucets Sofia Richie Grainge as First World Model Companion

Dermatologist-led label Skinceuticals introduced Wednesday that web “it”-girl Sofia Richie Grainge would function their international model accomplice. The mannequin and entrepreneur will entrance the label’s new Pores and skin Powered by Aesthetic Docs international marketing campaign.

Alongside the marketing campaign, Richie Grainge will probably be chargeable for educating customers on the model’s strategy to skincare which caters to at-home routines and in-office therapies. She curated a branded skincare routine, deemed “The Sofia,” which will probably be obtainable to buy on the line’s e-commerce web site. The routine consists of Skinceuticals’ Merely Clear Cleanser, C E Ferulic, H.A. Intensifier, Triple Lipid Restore and the Each day Brightening Sunscreen.

Skinceuticals was first really useful by Richie Grainge’s dermatologist when the mannequin was searching for merchandise to “complement [her] day-to-day routine,” she stated in a press release.

Richie Grainge, who’s singer Lionel Richie’s daughter, grew to become an web star final 12 months following her wedding ceremony to music government Elliot Grainge. Her meteoric rise and affect amongst Gen-Z caught manufacturers’ consideration and she or he now fronts Prada Magnificence, Nudestix and Jo Malone campaigns. She has additionally indicated she needs to start out her personal magnificence model.

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