Curiosity in Richie Grainge’s tastes—vogue, magnificence, interiors, and extra—exploded after her April 2023 wedding ceremony to Elliott Grainge. She grew to become significantly beloved on TikTok, an app populated by her fellow Gen Z-ers. Whereas she could also be dwelling a a lot completely different life than most individuals her age, Richie Grainge nonetheless finds herself drawn to the app for magnificence hacks. “I’m not going to lie: I’m a lady who scrolls via TikTok and watches so many alternative women strive so many alternative hacks,” she says. “Typically I’ll sit in my make-up mirror and do the Meredith Duxbury [makeup].”
Though she admits that her strategy to magnificence is completely different from Duxbury—who first discovered fame for her viral basis method—however the swathe of magnificence content material on-line has helped get her artistic juices flowing. “There’s so many cool completely different ways in which individuals put on make-up and it’s inspiring. It’s not my factor, but it surely’s enjoyable to strive at dwelling,” shew says.
She’s turn out to be one thing of a solution to the overdone make-up appears of yore, as a substitute choosing a more energizing face—even on her personal wedding ceremony day. She’s the primary to confess that the sweetness scene continues to be new territory. “I’m honored to be regarded to within the magnificence area, it positively shocked me,” she says. “I’ve to be trustworthy, I didn’t take into account myself an enormous make-up particular person earlier than my wedding ceremony.”
If something, the never-ending barrage of content material has helped Richie Grainge turn out to be much more assured in what does work for her, and the message she hopes to impart on others. Now, she’s holding her daughter in thoughts, too. “I actually attempt to encourage women to embrace their very own magnificence as a substitute of masking it with a ton of make-up. I feel that’s empowered me, and that’s form of how I’ve gotten to the area I’m in magnificence,” she says. “I’m completely happy to encourage ladies to do what makes them really feel snug. Put on make-up! Put on as a lot make-up as you need, as little make-up as you need, however in case you actually wish to put on much less make-up and do the ‘much less is extra’ strategy, listed below are my tips to doing it.”
