Swedish caller identification app Truecaller has launched an replace for its premium subscribers on Android which permits them to dam all calls that aren’t from an permitted contact, or which are decided by its synthetic intelligence (AI) tech to be spam.

In its ‘Max’ replace, spam calls are blocked even when they aren’t listed on Truecaller’s database, TechCrunch reported. Beforehand, the corporate enabled blocking or different restrictive actions primarily based on how numbers have been listed on their database, as per the report.

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The corporate is attempting to reinforce its filtering expertise to draw extra customers to its premium subscription. It’s also hoping to faucet into the enterprise alternative introduced by folks being irritated by the onslaught of spam calls and scammers.

Truecaller’s premium plan begins at Rs 75 monthly, or Rs 529 per 12 months in India.

Truecaller’s spam-blocking replace is for Android solely. Apple restricts apps like Truecaller from robotically blocking calls primarily based on spam identification on iPhones.

In February, the corporate introduced the launch of AI-powered name recording characteristic in India that gives transcription and name abstract. AI name recording is accessible for Truecaller Premium subscriber.

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The corporate stated that by leveraging AI expertise, Truecaller empowers customers to totally have interaction of their dwell dialog with out worrying about taking detailed notes, thus enhancing productiveness throughout calls.Making a push for its AI merchandise within the Indian market, ET reported in October that Truecaller acquired Bengaluru-based Unoideo Applied sciences, the supplier of fraud detection service TrustCheckr.

TrustCheckr, via its software-as-a-service (SaaS) platform, helps companies confirm buyer info and detects danger of fraud primarily based on telephone numbers and digital indicators. Its clients embody IIFL Finance Ltd and Piramal Capital & Housing Finance.

Truecaller has 356 million lively customers with over a billion downloads since its launch in 2009. In keeping with the corporate, the platform has recognized and blocked almost 50 billion undesirable calls in 2021.

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