Susanna Lau, the London-based vogue blogger turned editor, has been appointed digital editorial director of System journal. The rent comes as System proprietor Mike Obenson goals to remodel what started as a bi-annual print title with insider cred into a worldwide media model with a extra strong providing.
Obenson launched System Magnificence in late 2022 and extra just lately soft-launched System Tales, a video-driven platform that may formally debut later this 12 months. A couple of months in the past, System employed i-D journal’s head of video content material, Fiona Hartley, to the position of digital director.
Lau, identified on-line as Susie Bubble, was a part of the primary wave of digital creators to shake up vogue media within the mid-2000s. She rose to prominence following the launch of her “Model Bubble” weblog in 2006 and was the editor of Dazed Digital between 2008 and 2010.
“After a decade of floating free, I’m very excited to hitch a publication that has held the style business as much as its inventive mirror by asking probably the most potent of inquiries to its finest protagonists,” Lau mentioned.
Alongside her work for System, Lau will proceed to work with purchasers together with Gucci, Prada and Dior, and contribute to titles comparable to Good Journal, Pop and The Enterprise of Trend.
Be taught extra:
System Journal Launches New Bi-Annual Magnificence Publication
The sweetness push is a part of a wider technique by CEO and publishing director Mike Obenson to show System from a single print product right into a broader media proposition.
