Swiggy Instamart has seen a fresh round of senior-level exits, with Chief Operating Officer (COO) Ankit Jain and Chief Business Officer (CBO) Hari Kumar resigning from the quick commerce business, sources told NDTV Profit.
The departures come amid intensifying competition in India’s fast-growing quick commerce sector and mark a leadership reshuffle at Swiggy’s grocery delivery arm.
Jain and Kumar were part of the leadership team working closely with Amitesh Jha, Chief Executive Officer of Instamart, who previously worked at Flipkart. Both executives had also joined Swiggy after stints at the Walmart-owned e-commerce company.
Kumar joined Instamart as CBO in November 2024, while Jain took over as COO in May 2025. Both have resigned citing personal reasons, sources said.
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According to people familiar with the matter, Kumar is yet to finalise his next move, while Jain is likely to join Nykaa as Head of Operations.
Swiggy has already identified a replacement for one of the outgoing executives, and a new leader is expected to join the company in the coming weeks, sources added.
Swiggy Instamart did not respond to queries sent by NDTV Profit.
The quick commerce sector is witnessing a fresh round of competition as leading players expand aggressively, reshuffle leadership teams and prepare for public market debuts.
Swiggy’s Instamart currently ranks third in the quick commerce market by order volumes, trailing Blinkit and Zepto. On a net merchandise value (NMV) basis, however, Instamart and Zepto remain closely matched, frequently alternating in the race for the No. 2 position, while Blinkit continues to lead the segment.
The competitive landscape also includes Tata Group-backed BigBasket, Flipkart Minutes and Amazon Now, all of which are stepping up investments in rapid delivery.
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The sector has seen significant developments in recent weeks. Blinkit has flagged signs of moderating growth, while Zepto has filed updated draft papers for its proposed initial public offering and is gearing up to tap public markets. At BigBasket, co-founder Hari Menon has stepped away from day-to-day operations, handing over leadership to former Amazon executive Amit Nanda.
The developments at Instamart come amid a broader shake-up across the quick commerce industry, with companies racing to expand their dark-store networks, strengthen leadership teams and capture a larger share of the fast-growing market.
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