“Kindly chorus from circulating or attributing it to Swiggy,” mentioned the corporate.
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The commercial, posted by X person Nilesh Trivedi, has the brand and identify of Swiggy on prime saying, “Eviction-safe meals supply. In Indian neighbourhoods, your dietary preferences are finest saved personal. Our supply fleet doesn’t leak your personal habits to the world. You additionally avoid wasting cash as we don’t should pay for the life insurance coverage of our supply employees towards doable mob lynchings.”
In a subsequent post, the user said, “This image is not an authentic ad by Swiggy. It is sarcasm/satire/parody. I thought I had dropped sufficient clues.”
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Zomato sparked an uproar after the food-delivery major launched a dedicated ‘pure veg’ fleet which can ship meals from eating places serving solely vegetarian meals and supply executives would put on inexperienced.
Going through flak over the choice, Zomato CEO Deepinder Goyal later mentioned the corporate has determined to take away the on-ground segregation of its rider fleet utilizing the color inexperienced.
“Whereas we’re going to proceed to have a fleet for vegetarians, we’ve got determined to take away the on-ground segregation of this fleet on the bottom utilizing the color inexperienced. All our riders — each our common fleet, and our fleet for vegetarians — will put on the color purple,” Goyal posted on X.
He mentioned suggestions acquired after Tuesday’s announcement indicated a few of Zomato’s “prospects might get into bother with their landlords”.
Social media customers had criticised Zomato’s transfer, arguing that the choice to distinguish fleet companions would perpetuate caste segregation. Some additionally raised considerations about the potential for Zomato’s common fleet going through restrictions from some societies and resident welfare associations.
