Truthful commerce watchdog CCI on Monday invited request for proposals from entities to hold out an in depth market examine on synthetic intelligence and its affect on competitors that may cowl varied elements, together with the methods AI-driven personalised suggestions, providers and pricing affect shopper selections. The proposed market examine on ‘Synthetic Intelligence and Competitors’ additionally comes at a time when the rising use of AI throughout industries has given rise to novel questions round its implications for aggressive dynamics in markets.
Issuing the Request for Proposal (RFP) doc to have interaction an company/establishment for conducting the examine, the CCI stated the transformative capabilities of AI have important pro-competitive potential, each on the provision and the demand facet, and on the similar time, there could also be issues with regard to potential competitors dangers stemming from using AI.

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The final date for submitting the bids is June 3 and after technical displays by the entities, the deadline for the monetary bids is June 28.

Among the many varied elements, the examine will have a look at whether or not and in what method can AI facilitate and/or implement anti-competitive methods in addition to the novel methods aided by AI that may result in anti-competitive outcomes.

The brand new types of collusion prompted by means of AI reminiscent of self-learning algorithms and whether or not bias in AI algorithms can affect competitors can even be examined in the course of the examine.

Different parts that will likely be coated embrace “how do AI-driven personalised suggestions, providers and pricing affect shopper welfare and selection”, “what are the synergies and dangers which will stem from M&As involving corporations with AI capabilities” and “what are the precise elements/parameters that must be thought-about in assessing aggressive results of such M&As”.

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By the examine, the Competitors Fee of India (CCI) can even search to grasp the primary sources of aggressive benefit and drawback for AI adopters and non-adopters, and the way AI applied sciences affect the entry and exit limitations, market focus, innovation incentives, and market energy of corporations. Additional, it’ll look to “perceive developments and patterns of AI and to establish enforcement and advocacy priorities of the Fee with respect to AI and its utility in markets,” as per the doc.

Amongst others, the examine will have a look at the prevailing and evolving regulatory/authorized frameworks governing AI methods and purposes in India and different main jurisdictions and likewise attain out to the related stakeholders.

In a latest interview to PTI, CCI Chairperson Ravneet Kaur stated that AI and machine studying can drive effectivity and innovation but additionally increase issues associated to market focus and potential anti-competitive behaviour.

The CCI has the mandate to advertise competitors and curb anti-competitive practices within the market.

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