The Independents is shopping for The Sunshine Firm, a consultancy and artistic company based mostly in London and Los Angeles, the style communications firm introduced on Wednesday.
The Sunshine Firm has labored with manufacturers throughout trend and wonder, together with Gucci, Diesel, La Mer and Victoria’s Secret. It specialises in serving to manufacturers have interaction in entertainment-centric tasks, and performed a key position in “Victoria’s Secret: The Tour ‘23″ documentary that premiered final 12 months and was meant to function a alternative for its legendary-but-controversial trend present, which was final staged in 2018. It additionally was behind “Fracture,” a TV sequence that was created in partnership with the UK’s Channel 4 that was designed to showcase Balmain’s Autumn/Winter 2021 assortment.
Isabelle Chouvet, CEO of The Independents, stated that the acquisition comes at a time when extra manufacturers, notably in luxurious, want to experiment extra with bringing their manufacturers to life via leisure. With Sunshine underneath their wider umbrella, Chouvet stated The Independents will search to ink partnerships with main streaming platforms and extra.
“The acquisition of Sunshine is extremely strategic — the group’s monitor file in creating model and leisure technique for luxurious companies is exclusive,” she stated in a press release. “Their understanding of the brand new leisure panorama is a big benefit for the group.”
The information marks the second acquisition The Independents has made in 2024: It purchased occasion manufacturing agency Kennedy in March. As nicely, it acquired six further businesses final 12 months and one other in 2021. The corporate has raised a complete of $580 million previously 12 months — $400 million was introduced in June 2023, with a further $180 million raised in December — with the purpose of doubling in dimension by 2025. The Independents had income of $600 million in 2023, 70 p.c progress over 2022.
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