When a serious vogue home agrees to decorate a star for the Oscars, they aren’t doing it out of the goodness of their haute hearts. They’re doing it as a result of they need visibility for his or her manufacturers. 

An actor sporting a label’s designs in entrance of a televised and on-line viewers of hundreds of thousands is yet one more type of advertising—in addition to a starry, showman’s method of displaying the energy of their atelier. (Balenciaga, for instance, recreated a 1951 archival gown by Cristóbal Balenciaga for Carey Mulligan. “It’s my favourite gown,” Mulligan advised Vogue.

Then, there’s the near-guaranteed enhance of a model’s luxurious issue. If an in-demand celeb opts for a sure designer on their greatest night time of the yr, most of the people will even discover the rarefied standing of mentioned designer. That alone can result in a monetary bump: In 2021, Giorgio Armani advised Girls’s Put on Every day that red-carpet dressing “was about status and goals, however these result in {dollars} and cents.”

So, now that the Dolby Theater mud across the Oscars has nearly settled, which photographs and movies of which attire obtained probably the most social media likes? Vogue determined to have a look at our personal information—particularly, which of our Instagram posts obtained probably the most consideration—to search out out.

Beneath, the 5 Oscars 2024 attire that stopped our followers of their scroll.

5. Carey Mulligan in Balenciaga

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4. Margot Robbie in Versace

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3. Emma Stone in Louis Vuitton

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2. Ariana Grande in Giambattista Valli Couture

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1. Zendaya in Armani Privé

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