Vikrant Massey in a nonetheless from the video. (courtesy: paparazzio7)
New Delhi:
A video of Vikrant Massey participating in a verbal altercation with a cab driver over the surge in fare created a variety of buzz on the Web. Nicely, it seems that the clip, shared on Thursday, was a part of an commercial marketing campaign for the ride-hailing app inDrive. Vikrant has been appointed “the model ambassador for inDrive for a year-long promoting marketing campaign,” reported information company PTI (extra on that later). In case you missed the advert, it opens to a cab driver recording a selfie video. He says, “Mera naam Ashish hai. Mai ek cab driver hu. Maine apne passenger ko unke location pe phuncha diya hai. Aur vo paise nahi de rahe hai. Behas baazi lar rahe hai ulta. Gaali galoch kar rahe hai [My name is Ashish. I am a cab driver. I have dropped my passenger to his destination but he is not ready to pay. He is arguing with me and using foul language.]”
Then, the motive force slips to the digicam and we get to see Vikrant Massey. After listening to the motive force, the actor asks, “Gaali galoch kar rahe hai? Digicam kyun nikal diya bhai? Dhamka rahe ho tum? Jayaz baat hello to kar rajha hu na mai? Yeh achanak se paise kaise badh gaye? Yeh nahi chalega. [Using foul language? Why are you recording this, buddy? Are you trying to threaten me? I am simply discussing the issue, right? How did the fare suddenly increase? This won’t work.]”
The video was shared by a paparazzi web page on Instagram. Test it out:
The video is a part of the ride-hailing app inDrive’s marketing campaign titled — “Ab app ki nahi, aap ki chalegi,” the PTI report added. Speaking concerning the marketing campaign at an occasion, Vikrant Massey mentioned, “I’m wanting ahead to being part of inDrive India’s marketing campaign as their model ambassador. I respect the service that inDrive gives to its riders and drivers. inDrive is honest, the place as an alternative of the app, the individuals resolve the fare amongst themselves.”
inDrive Senior GTM Supervisor Avik Karmakar additionally shared his ideas and the corporate’s imaginative and prescient. He mentioned, “This 12 months, our focus is to launch inDrive in 5-6 cities. We’re 3-fold progress in GMV, variety of rides and person base this 12 months. We now have seen a 200 per cent progress in rides year-on-year. Rides are in tens of millions in India. We’re continually rising our driver companions and focussing extra so as to add electrical autos within the fleet. At current, now we have over 50,000 registered driver companions in metros and 15,000-20,000 drive companions in non-metros.”
On the work entrance, Vikrant Massey was final seen in twelfth Fail. The Vidhu Vinod Chopra directorial was much-loved by followers and critics alike. Up subsequent, Vikrant is to look in initiatives corresponding to Yaar Jigri, Sector 36, Phir Aayi Hasseen Dillruba, and The Sabarmati Report.
