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A new Wetherspoon pub set to open in London’s West End will become one of the popular pub chain’s largest venues in the capital.
JD Wetherspoon has announced a partnership with West End real estate owner Criterion Capital to open the first-ever Wetherspoon pub in London’s Theatreland.
The pub will open in the London Trocadero at 30 Shaftesbury Avenue, which since built in 1896 has been a restaurant, leisure complex, and SegaWorld indoor theme park.
The building now has a series of souvenir shops, attractions and restaurants occupying its ground floor, a prayer space in the basement, and the 700-room Zedwell Hotel Picadilly Circus on the upper floors.
The new Wetherspoon pub will open in part of the building where the now-closed Coyote Ugly bar is.
The space is more than 3,600 square feet, with capacity for around 280 covers, making for one of the largest Wetherspoon venues in central London.
The venue will operate from 7am to midnight, seven days a week, offering its usual all-day food and drink menu from breakfast through to evening.
Wetherspoon is known for adding a touch of individuality to its venues with its pub name and decorations inspired by the area’s local history.
The new venue takes its name from the historic Piccadilly Hall, which once occupied part of the Trocadero site and gave Piccadilly Circus its name.
The pub chain said Piccadilly Hall has been backed by multi-million-pound investment and will form part of Criterion’s wider strategy to redevelop the Trocadero as a major hospitality and entertainment destination in the West End.
Tim Martin, founder and chairman at JD Wetherspoon, said: “We are delighted to be opening our first venue in Theatreland in partnership with Criterion Capital.
“The West End is one of the world’s great hospitality destinations, attracting millions of visitors each year, and we believe this site is exceptionally well-suited to the Wetherspoon model of offering good-quality food and drink at reasonable prices in well-managed and historically interesting buildings.
“The scale of Piccadilly Hall, together with its connection to the wider Zedwell hotel network, makes this one of the most significant openings for Wetherspoon in London for many years.
“We have always believed that pubs and hospitality venues play an important role in local economies by creating jobs, supporting tourism and providing accessible social spaces for a wide range of customers and we look forward to becoming part of this vibrant area of the West End.”
Wetherspoon said it will announce an opening timeline in due course.
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