NEW DELHI: TV viewership of Indian Premier League (IPL) 2024 crossed 40 crore, marking the highest-ever cumulative attain for the dwell broadcast of 18 matches. , the official broadcaster of IPL, which is airing the matches on the Star Sports activities community, mentioned it recorded 12,380 crore minutes of watch time (citing Broadcast Viewers Analysis Council), a progress of 15% in comparison with the 2023 version.
TV viewership for 18 matches within the earlier IPL season was 36.4 crore. Additional, the TVR of IPL witnessed a progress of 17% in comparison with the earlier yr. “The expansion in viewership displays followers’ unwavering assist and love for IPL on TV,” it mentioned in a press release.
The inclusion of Indian Signal Language Feed and AI tech within the Tata IPL 2024 broadcasts has met with optimistic response, attracting a wider viewers, and fostering a extra inclusive viewing expertise, it provides.
In the meantime, JioCinema, the official streaming platform for Tata IPL, had earlier mentioned it noticed over 11.3 crore viewers go surfing to the platform on day 1 of the match, a 51% improve in comparison with the earlier season. As JioCinema commenced their second season on digital, over 59 crore video views have been registered on the platform for the opening day, which led to 660 crore minutes of watch-time.


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