Final Up to date: March 26, 2024, 17:13 IST
Eurogrip Tyres Launches Thrilling Marketing campaign with M S Dhoni and CSK Stars. (Picture: Day by day Excelsior)
Eurogrip Tyres rolls out dynamic marketing campaign that includes M S Dhoni & CSK stars, emphasizing superior grip & highway security, concentrating on youthful Indian riders.
India’s main 2 & 3-wheeler tyre model, Eurogrip Tyres, has launched a model new marketing campaign that places the highlight on the excellent grip of Eurogrip tyres.
The model shared the advert movie on their official YouTube channel. On this marketing campaign, we see advert movies starring cricket legend M S Dhoni alongside his CSK teammates, Deepak Chahar and Ruturaj Gaikwad.
They have interaction in playful banter, drawing parallels between the grip wanted in cricket and the grip supplied by tyres on the highway.
The movies emphasize Eurogrip’s superior maintain in comparison with different tyres, with Dhoni himself stressing its significance for secure turns. The CSK stars additionally share worthwhile highway security suggestions, urging viewers to observe visitors guidelines, put on helmets, preserve tyre situation, and repair their bikes recurrently. Dhoni’s message is evident: Get Eurogrip tyres for that further security assurance.
P Madhavan, EVP of Advertising and marketing and Gross sales at TVS Srichakra Ltd, shared insights concerning the marketing campaign, expressing pleasure for the third yr of their collaboration with Chennai Tremendous Kings. He highlighted Eurogrip’s deal with establishing itself as a powerful world shopper model, aligning completely with the marketing campaign’s message. The adverts stress the significance of superior grip for highway security, echoing the high-performance values related to each Eurogrip and CSK.
This new marketing campaign positions Eurogrip as a dynamic and reliable model, resonating with younger Indian riders. The gripping adverts went dwell on tv and digital platforms beginning March 22, 2024, with a collection of activations deliberate throughout social media, conventional media, out of doors platforms, and level of sale shops.
