NEW DELHI: Mercedes-Benz India (MBI) made a powerful begin to 2024 with gross sales of 5,412 automobiles in January-March 2024, the highest-ever quarter gross sales in its 30 years of operations within the nation.
The robust present additionally paves the way in which to MBI reaching the 20,000 annual gross sales milestone nevertheless it wants to beat challenges of provide bottlenecks to race previous the landmark.
Q1 is often the strongest quarter for automakers and includes 1/4th of the annual gross sales. Final 12 months, out of 17,408 items, 4,697 items or 27% of autos had been bought in Q1. In 2022, Q1 gross sales had been 4,022 items or 25% of 15,822 items bought that 12 months.
“We’re assured of a double digit progress for the remaining quarters. Nonetheless, we additionally face challenges as a consequence of sure mannequin run-outs sooner than deliberate, and any provide bottlenecks which might affect quantity developments,” MBI managing director and chief government officer Santosh Iyer stated on Thursday.
The numbers for the monetary 12 months 2023-24 was the very best ever with the automaker clocking 18,123 items, up from 16,497 items in 2023-24.
The report efficiency within the first quarter was pushed by SUVs that comprised 60% of the autos bought between January and March. One in 4 automobiles bought within the first three months of the 12 months had a price-tag in extra of Rs 1 crore. These embody autos just like the GLS, S-Class, Mercedes-Maybach, the EQS, G-Class and the AMG vary.
Within the subsequent three months, MBI will launch 4 new top-end autos (TEVs) together with the AMG S 63 e-Efficiency and AMG C 63 e-Efficiency. Additionally among the many new launches in 2024 will probably be three new battery electrical autos (BEVs).



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