11 lodge portfolio rebrands as WaterWalk Prolonged Keep by Wyndham.
PARSIPPANY, N.J. – Wyndham Motels & Resorts is increasing into the upscale prolonged keep section, launching a strategic relationship with trade innovator WaterWalk. The deal provides 11 lodges and over 1,500 rooms to the Wyndham ecosystem, rebranding them underneath the newly created WaterWalk Prolonged Keep by Wyndham model, the twenty fifth in Wyndham’s portfolio. Positioned in key markets resembling Tucson, Jacksonville and Wichita, the choices completely praise Wyndham’s present financial system and midscale prolonged keep manufacturers and cater to visitors searching for a neighborhood, but elevated stick with the comforts of house.
“Within the final 12 months, visitor demand for the prolonged keep section reached file highs, which has been underscored by demand from homeowners and builders searching for new alternatives to associate with Wyndham. Our imaginative and prescient is to supply the trade’s most sturdy portfolio of prolonged keep manufacturers and the addition of WaterWalk marks an essential step in that course—serving to guarantee we now have an providing in each section, for each proprietor and for each visitor.” says Chip Ohlsson, Chief Growth Officer, Wyndham Motels & Resorts.
An Revolutionary Method to Prolonged Keep
WaterWalk was based by the late Jack DeBoer, an extended-stay trailblazer who not solely pioneered the section however created a few of its most well-known and profitable manufacturers, together with amongst others, Residence Inn and Candlewood Suites. A wildly profitable entrepreneur and trade visionary, he created WaterWalk in 2014, leveraging the learnings of his previous successes whereas additionally reimagining what an prolonged keep lodge could possibly be. Immediately, his management, imaginative and prescient and entrepreneurial spirit dwell on via his granddaughter, WaterWalk CEO Mimi Oliver.
Positioned squarely within the upscale section, WaterWalk brings a recent take to the standard prolonged keep expertise with its distinctive LIVE|STAY mannequin. STAY models are totally furnished and cater to visitors searching for a conventional extended-stay, residential-like expertise, whereas LIVE models are unfurnished and permit visitors to create a long-term area that actually appears like house. The pliability of the mannequin is among the model’s strategic belongings as models can rework and adapt in real-time to market and buyer wants—benefitting homeowners, operators and visitors alike.
WaterWalk’s present portfolio consists of 11 lodges all through the U.S. Newer lodges leverage the model’s Gen 2.0 prototype, which mixes environment friendly design and low working prices to assist unlock stronger earnings and better returns.
“WaterWalk’s success is the fruits of many years of expertise in prolonged keep mixed with a relentless pursuit for driving innovation and delivering distinctive visitor experiences. We consider WaterWalk is our greatest model but and our resolution to deliver it into the Wyndham portfolio is a pivotal second in its evolution, one we consider will result in enhanced efficiencies, efficiency and development – all due to the Wyndham Benefit.” mentioned Mimi Oliver, CEO, WaterWalk.
WaterWalk Prolonged Keep by Wyndham Phoenix, lounge.
A Portfolio Poised for Development
WaterWalk marks Wyndham’s third prolonged keep model, becoming a member of ECHO Suites Prolonged Keep by Wyndham and Hawthorn® Prolonged Keep by Wyndham. ECHO Suites launched in 2022 and has over 265 financial system new development lodges in its improvement pipeline, half a dozen of that are nearing completion. Hawthorn in 2023 noticed 30% development in its midscale conversion and new development improvement pipeline.
Collectively, the three manufacturers give the Firm a strong and rising portfolio of choices designed for the wants of at present’s prolonged keep visitors—be that development staff hitting the highway for weeks at a time or digital nomads trying to combine enterprise and leisure journey. What’s extra, with the addition of WaterWalk, the portfolio of manufacturers additional reinforces homeowners’ means to capitalize on the historic infrastructure spend within the U.S., what’s believed to be a few $3.3 billion alternative in extra room income.
In becoming a member of the Wyndham household of manufacturers, WaterWalk lodges unlock entry to the Wyndham Benefit – world-class advertising and marketing, distribution and sources from the world’s largest lodge franchisor. During the last 5 years, Wyndham has invested greater than $275 million in revolutionary know-how that drives effectivity and helps homeowners backside strains, together with next-gen property and income administration techniques, cellular check-in and checkout and OTA reconciliation, to call a couple of. Homeowners additionally profit from Wyndham Rewards, the world’s primary lodge rewards program, as named by readers of USA Immediately. With its rising base of greater than 106 million enrolled members globally, members make up practically half of all U.S. check-ins.
Vicky is the co-founder of TravelDailyNews Media Community the place she is the Editor-in Chief. She can be accountable for the every day operation and the monetary coverage. She holds a Bachelor’s diploma in Tourism Enterprise Administration from the Technical College of Athens and a Grasp in Enterprise Administration (MBA) from the College of Wales.
She has a few years of each tutorial and industrial expertise throughout the journey trade. She has written/edited quite a few articles in numerous tourism magazines.
