Wyndham Resorts & Resorts expands throughout Latin America and the Caribbean

BUENOS AIRES – Wyndham Resorts & Resorts continues to develop its footprint throughout Latin America and the Caribbean, unveiling full-year outcomes for the area for 2023. Among the many highlights: the corporate launched 5 manufacturers into new nations, signed 46 franchise agreements including greater than 8,300 rooms to their strong pipeline and opened practically 20 motels.

Anchored by its OwnerFirst method to franchising, the expansion underscores Wyndham’s sturdy popularity all through the area and its long-term dedication to serving to ship success for homeowners and franchisees. Inclusive of final 12 months’s additions, the corporate closed 2023 with 254 motels all through Latin America and the Caribbean, representing nearly 40,000 rooms throughout 18 manufacturers with a pipeline of over 100 motels.

“We’re extremely happy with the inroads made this 12 months and the belief that homeowners and franchisees throughout the area proceed to place in Wyndham. More and more, homeowners are seeing the worth of partnering with the world’s largest lodge franchisor. From our award-winning loyalty program, Wyndham Rewards, to our unmatched potential to ship best-in-class expertise, advertising and marketing and distribution – they see the facility of the Wyndham Benefit,” stated Gustavo Viescas, President, Latin America and the Caribbean, Wyndham Resorts & Resorts.

Full-12 months Highlights

From getting into new markets with new manufacturers to increasing relationships with key homeowners and builders, 2023 was a banner 12 months for Wyndham in Latin America and the Caribbean. Among the many highlights, the corporate:

• Opened marque motels and resorts in new locations just like the all-new Wyndham Grand Barbados Sam Lord’s Citadel All Inclusive Resort – a brand new addition to Wyndham’s all-inclusive portfolio – and the Brickell Bay Seashore Resort Aruba, Trademark Assortment by Wyndham.
• Expanded its all-inclusive choices, which with 30 resorts throughout Mexico, the Dominican Republic, Bahamas, Jamaica, Brazil and others, which now account nearly 30 p.c of the corporate’s rooms within the area.
• Grew its regional pipeline to over 100 motels and over 17,000 rooms, nearly 30 p.c of that are slated to be immediately managed by Wyndham and roughly 75 p.c that are new development.

Wanting forward, Wyndham expects a continuation of accelerated progress introducing new Wyndham manufacturers to new markets with the addition of roughly 75 motels within the area over the following 5 years primarily within the Dominican Republic, Brazil and Mexico.

The corporate additionally expects its midscale manufacturers to account for over 50 p.c of all upcoming openings within the area, with over 35 p.c of openings similar to its upscale and upper-upscale manufacturers.

The Wyndham Benefit

Wyndham franchisees all through Latin America and the Caribbean profit from the Wyndham Benefit – a mix of world-class advertising and marketing, distribution and different assets designed to place homeowners on the trail to success. Inclusive of greater than $275 million in revolutionary expertise investments over the previous 5 years, homeowners have entry to best-in-class expertise from industry-leading suppliers, together with next-gen property and income administration techniques, in addition to rising member base of greater than 106 million enrolled Wyndham Rewards members globally.

Wyndham Rewards is the primary lodge rewards program as named by each USA At present and U.S. New and World Report with greater than 50,000 motels, trip membership resorts and trip leases. Members make up greater than a 3rd of all check-ins globally and on common, spend practically twice as a lot as non-members.