X (previously Twitter), is bolstering its video-first ambitions with a brand new TV app. The corporate introduced on Tuesday that X will quickly get a brand new good TV app that will likely be appropriate with most gadgets and permit customers to look at the movies hosted on the platform on a bigger display screen. Whereas there isn’t any launch date for the app in sight, a few of its options have additionally been highlighted reminiscent of trending algorithm-based content material curation, synthetic intelligence (AI)-powered matter organisation, and extra.
Linda Yaccarino, CEO, X, introduced the brand new improvement by way of a put up on the platform. She mentioned, “From the small display screen to the massive display screen X is altering the whole lot. Quickly we’ll deliver real-time, partaking content material to your good TVs with the X TV App. This will likely be your go-to companion for a high-quality, immersive leisure expertise on a bigger display screen.” The good TV app continues to be below improvement, however the CEO highlighted that will probably be launched quickly.
Making the announcement, Yaccarino additionally revealed a number of of the options that customers of the app will get. The X TV app will likely be powered by the identical trending video algorithm that runs on the platform. Customers are more likely to see the most well-liked movies based mostly on their preferences lined up upon booting up the app. The app can even let customers organise movies by subjects that are AI-powered. The corporate says it will create a personalised expertise however extra particulars are awaited.
X TV app can even assist cross-device viewings. So, a person may pause a video on their cellular app and begin on the identical place on the good TV so long as each apps have the identical account logged in. Yaccarino additionally mentioned that the video search performance will likely be improved to assist viewers simply discover what they’re on the lookout for. Casting assist can even be offered.
From the small display screen to the massive display screen X is altering the whole lot. Quickly we’ll deliver real-time, partaking content material to your good TVs with the X TV App. This will likely be your go-to companion for a high-quality, immersive leisure expertise on a bigger display screen. We’re nonetheless constructing it… pic.twitter.com/QhG6cVDpZ8
— Linda Yaccarino (@lindayaX) April 23, 2024
Together with the put up, Yaccarino additionally shared a teaser video of the app, which could be seen above. Primarily based on the video, the interface seems to be fairly generic with account settings on the highest left, adopted by a search and residential icon. A number of feeds segregated by subjects reminiscent of Trending and For You have been additionally seen. Extra such subjects could also be created by AI and X’s suggestion algorithm curates the content material in them.
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, is bolstering its video-first ambitions with a new TV app. The company announced on Tuesday that X will soon get a new smart TV app that will be compatible with most devices and allow users to watch the videos hosted on the platform on a larger screen.){kind=link}