New Delhi: The Yokohama Rubber Co., Ltd., broke floor on April 15, for the development of its new passenger automobile tyre plant in Mexico. The brand new plant will enhance Yokohama Rubber’s tyre manufacturing capability in North America, enabling it to satisfy an anticipated enhance in future demand within the area with tyres produced domestically within the area.
On the ground-breaking perform, Yokohama Rubber, Chairman & CEO Masataka Yamaishi, and Jeff Barna, President and CEO of Yokohama Tire Company (YTC), a US-based tire gross sales subsidiary, expressed their gratitude upfront for the numerous efforts to be made within the plant’s development and talked about the plant’s significance to localizing Yokohama Rubber’s enterprise within the North American market.
The Mexico plant may have an annual manufacturing capability of 5 million tyres. Development will start in the course of the second quarter of 2024, with manufacturing scheduled to begin within the first quarter of 2027. The corporate can even contemplate increasing the plant’s capability sooner or later, a media launch from the corporate stated.
The patron tyre technique in Yokohama Rubber’s new three-year (2024–2026) medium-term administration plan, Yokohama Transformation 2026 (YX2026), goals to maximise the gross sales ratios of high-value-added tyres by increasing gross sales of YOKOHAMA’s world flagship ADVAN model, the GEOLANDAR model of tyres for SUVs and pickup vehicles, winter tires, and 18-inch and bigger tires. It additionally will proceed its “Product and Regional Methods” targeted on strengthening the event, provide, and gross sales of tyres that reply to particular tendencies in every regional market, the discharge added.
