Zomato has renamed its ‘pure veg’ mode to ‘veg solely’ and dropped the plan to have a separate colour-coded fleet for solely delivering vegetarian meals, following a web-based backlash citing issues round neighborhood and caste-based discrimination.

A number of customers took to social media to criticise Zomato’s choice to make use of the time period ‘pure veg’ and have supply personnel gown up in inexperienced as an alternative of the common pink uniforms to ferry vegetarian meals.

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On Wednesday, Zomato rolled again inexperienced uniforms which the pure-veg food-delivery fleet was earlier purported to put on.

“Supply companions onboarded on Zomato won’t ever be discriminated in opposition to on the idea of any standards,” the corporate mentioned whereas stating that clients can’t choose supply companions based mostly on the drivers’ dietary preferences.

The food-delivery platform has acknowledged that the introduction of a separate fleet is not going to result in any modifications or have an effect on the pay-outs for supply companions. The “veg-only mode” can be stay for customers by subsequent week and can be progressively rolled out throughout the nation, the corporate mentioned in a publish on X.

Zomato’s platform had 419,000 common month-to-month energetic supply companions within the December quarter.

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In line with Zomato chief government Deepinder Goyal, the newest transfer to introduce a veg-only mode was carried out contemplating India has the biggest share of vegetarians on the earth. It aligned with the broader technique of the corporate to increase its complete addressable market.

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