MUMBAI: Sportswear and athleisure options platform Agilitas Sports activities has acquired the Model License for Italian sports activities model Lotto from proprietor WHP International. By this long-term license, Agilitas has the unique rights to design, manufacture, promote, and distribute the Lotto model in India, Australia, and shortly in South Africa.
The acquisition of Lotto license rights comes at a time when India is witnessing an unprecedented increase within the Sports activities Efficiency and Athleisure classes.
“We’re excited to launch our first client model license, Lotto. By this 40-year license settlement, we are going to construct and implement state-of-the-art manufacturing, cutting-edge know-how, and design innovation for Lotto for its product growth, along with advertising and retailing of the model. Agilitas will put money into a devoted administration group to develop the Lotto model by means of product creation, design innovation, provide chain, branding, advertising, and channels of distribution. Our Design & Growth group in Bangalore brings collectively a wealth of expertise in established world manufacturers, enabling us to create related merchandise that resonate with Indian shoppers. We purpose to construct an agile product creation cycle and provide chain that’s vertically built-in from manufacturing to retail. This might allow us to react rapidly to client insights and the most recent traits in an agile and nimble method. As Agilitas Sports activities pursues worthwhile and sustainable progress, this collaboration is poised to make a big impression on our enterprise and the buyer markets beneath the license,” mentioned Co-founder & CEO Abhishek Ganguly.
Agilitas will distribute Lotto merchandise by means of D2C on-line channels, Model EBOs, Store in Outlets with Retail companions, and On-line marketplaces from its first yr of launch. Moreover, the target is to bolster Lotto’s presence by means of client engagement, advertising, and partnerships with athletes and golf equipment. Concurrently, Agilitas may even nurture grassroots expertise and foster collaborations with designers, artists, and musicians, aiming to construct lasting model affinity amongst aspirational shoppers.
The acquisition of Lotto license rights comes at a time when India is witnessing an unprecedented increase within the Sports activities Efficiency and Athleisure classes.
“We’re excited to launch our first client model license, Lotto. By this 40-year license settlement, we are going to construct and implement state-of-the-art manufacturing, cutting-edge know-how, and design innovation for Lotto for its product growth, along with advertising and retailing of the model. Agilitas will put money into a devoted administration group to develop the Lotto model by means of product creation, design innovation, provide chain, branding, advertising, and channels of distribution. Our Design & Growth group in Bangalore brings collectively a wealth of expertise in established world manufacturers, enabling us to create related merchandise that resonate with Indian shoppers. We purpose to construct an agile product creation cycle and provide chain that’s vertically built-in from manufacturing to retail. This might allow us to react rapidly to client insights and the most recent traits in an agile and nimble method. As Agilitas Sports activities pursues worthwhile and sustainable progress, this collaboration is poised to make a big impression on our enterprise and the buyer markets beneath the license,” mentioned Co-founder & CEO Abhishek Ganguly.
Agilitas will distribute Lotto merchandise by means of D2C on-line channels, Model EBOs, Store in Outlets with Retail companions, and On-line marketplaces from its first yr of launch. Moreover, the target is to bolster Lotto’s presence by means of client engagement, advertising, and partnerships with athletes and golf equipment. Concurrently, Agilitas may even nurture grassroots expertise and foster collaborations with designers, artists, and musicians, aiming to construct lasting model affinity amongst aspirational shoppers.
