To a choose cohort of customers, it is being positioned prominently on the app, folks conscious of the plan mentioned.
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ET was the primary to report in its February 21 version that the ecommerce main was onboarding sellers to checklist unbranded merchandise — together with attire, watches, sneakers, jewelry and baggage — priced under Rs 600.
ETtechAfter a fast evaluation of Bazaar on Amazon by ET, the supply estimates for Prime customers is round 4-5 days. Amazon was anticipated to have longer timelines for supply for this vertical as these are low-cost gadgets the place customers usually don’t prioritise quick deliveries.
A spokesperson for Amazon India confirmed the launch of Bazaar. The agency mentioned clients can uncover and store inexpensive style and residential merchandise listed by sellers, particularly from manufacturing hubs throughout India.
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Why does it matter?
The most recent transfer to launch Amazon Bazaar pits it instantly towards SoftBank-backed Meesho which has been gaining floor within the low-cost ecommerce house. Flipkart runs a separate app for related choices below Shopsy.Bazaar will probably open up an avenue for Amazon to amass new clients in India.
ETtechAmazon India is extra widespread amongst city customers who’re additionally Prime subscribers, which provides sooner deliveries together with video and music streaming.
A January report from analysis agency Bernstein mentioned Amazon India clocked solely 13% person progress in December 2023 — primarily attributable to extra premium choices than friends. In 2022, Amazon acquired a social commerce startup Glowroad, which focuses on resellers.
Like different on-line marketplaces, the etailer has additionally been experimenting and scaling its stay commerce vertical in India — to shore up engagement with customers.
