The worldwide pill market noticed a modest uptick within the first quarter of 2024 with shipments rising by 1 per cent to succeed in 33.7 million items, as reported by Canalys knowledge. This development comes after a 12 months marked by consecutive declines, indicating a revival in client spending and the stabilization of economies worldwide. The information comes a day earlier than Apple is anticipated to launch its newest iPad Air and iPad Professional fashions at its digital ‘Let Free’ occasion. 

Apple Leads

When it comes to market share, Apple maintained its lead within the first quarter of 2024, transport 12 million iPads and commanding a 36 per cent share.

Samsung adopted in second place, experiencing a modest 1 per cent development with 6.8 million items shipped.














Worldwide pill shipments (market share and annual development) 
Canalys PC Market Pulse: Q1 2024 

Vendor (firm) 

Q1 2024 
shipments 

Q1 2024  
market share 

Q1 2023  
shipments 

Q1 2023 
market share 

Annual 
development 

Apple 

12,012 

35.6% 

13,954 

41.8% 

-13.9% 

Samsung 

6,801 

20.2% 

6,721 

20.1% 

1.2% 

Huawei 

2,735 

8.1% 

1,607 

4.8% 

70.2% 

Lenovo 

2,135 

6.3% 

1,892 

5.7% 

12.9% 

Amazon 

2,045 

6.1% 

2,502 

7.5% 

-18.2% 

Others 

7,969 

23.6% 

6,689 

20.0% 

19.1% 

Whole 

33,698 

100% 

33,365 

100% 

1.0% 

 

 

 

 

Word: Unit shipments in hundreds. Percentages might not add as much as 100% because of rounding. 

Supply: Canalys PC Evaluation (sell-in shipments), Could 2024 

Huawei secured third place for the consecutive quarter, transport 2.7 million items and boasting a strong annual development of 70 per cent, pushed primarily by demand in China and the Asia Pacific area.

Lenovo and Amazon rounded out the highest 5, every transport over 2 million tablets.

New Gamers On The Block

Canalys Analysis Supervisor, Himani Mukka, expressed optimism in regards to the business’s efficiency, stating that the pill business has had a constructive begin to 2024, and the outlook for the remainder of the 12 months is promising following a difficult 2023. Mukka famous that regardless of cautious client spending, producers remained formidable, with new market gamers investing within the class and established manufacturers specializing in innovation to draw prospects and discover new use instances.

Apple Leads Global Tablet Market With Nearly Double Shipment Than Samsung, Huawei Sees 70% Annual Growth: Canalys

The pill market’s resurgence is projected to exceed pre-pandemic ranges, pushed by the gradual restoration of assorted sectors and the growth of 5G infrastructure in untapped markets, which is able to stimulate demand for pill refreshes.

Apple Leads Global Tablet Market With Nearly Double Shipment Than Samsung, Huawei Sees 70% Annual Growth: Canalys

2024 To Convey In New Kind Elements

A major improvement available in the market is Apple’s plan to combine OLED screens into the iPad Professionals, signalling a shift in show know-how preferences amongst main pill distributors. Moreover, 2024 is anticipated to witness the introduction of latest pill kind elements and options, together with foldable designs and 3D content material viewing with out the necessity for eyewear.

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