Luxurious automotive gross sales in India might cross the milestone of fifty,000 models for the primary time in a yr in 2024 amid rising demand for such fashions, in line with Audi India head Balbir Singh Dhillon. The general home luxurious automotive section grew by 28% yearly final yr to file gross sales quantity of round 48,500 models.
Luxurious automotive volumes in India at present account for lower than 2% of the general passenger automobile gross sales yearly and the sector has been kind of on the identical degree for the previous decade.
“Even when the gross sales develop by round 10% and we don’t face points like disruptions like points with international provide chain, we (business) might cross the 50,000 quantity mark in a yr for the primary time ever in 2024,” Dhillon advised PTI in an interplay.
Audi reported an 89% development in retail gross sales in India at 7,931 models final yr as in comparison with a complete of 4,187 models in 2022.
Equally, Mercedes-Benz India recorded its best-ever yr in its historical past in India with gross sales of 17,408 models, registering a development of 10% over 15,822 models in 2022.
BMW India offered a complete of 14,172 models throughout BMW and MINI manufacturers final yr.
When requested when the business quantity might contact 1 lakh-unit mark yearly, Dhillon mentioned: “This yr if we cross the 50,000 unit mark and the expansion continues to be double digit within the coming years then we might see it taking place.”
He famous that the business development could reasonable a bit this yr as in comparison with 28% recorded in 2023 over 2022.
“This yr we anticipate the business to develop as properly however not in excessive double digit, perhaps decrease double digit,” Dhillion mentioned, including that the business confronted provide chain challenges hampering gross sales within the January-March quarter.
On Audi’s focus areas for the present yr, Dhillon acknowledged that the automaker wish to push gross sales because it now has a really sturdy product portfolio within the nation.
“That’s the first space and we’re additionally seeking to broaden the gross sales infra of our pre-owned automotive enterprise vertical. Final yr we had 25 showrooms and by the tip of this yr we purpose to take that determine to 30 shops,” he famous.
Moreover, buyer centricity and sustainable enterprise is one other focus space for the corporate this yr, Dhillon mentioned.
