On Friday, Coty introduced Duke College basketball participant Jared McCain as an envoy for Sally Hansen, the pharmacy nail care model recognized for its vary of nail polishes and strengthening remedies.
McCain, who’s 20 years outdated, has drawn consideration each for his athletic prowess—he introduced Friday that he’ll enter the 2024 Nationwide Basketball Affiliation (NBA) draft—and for his love of nail polish, continuously sporting painted nails. Whereas some have celebrated his type, he’s additionally attracted negativity from social media commentators. In a video posted on his TikTok account, the place he has over two million subscribers, McCain mentioned of his manicures, “I do know lots of people disagree, lots of people don’t prefer it, however I’m simply going to be myself and do what I believe appears good.”
In a launch, Kevin Shapiro, senior vp of US shopper magnificence for Coty, praised McCain’s “vibrant self-expression”, saying that, “He’s continued to stay true to himself.”
The discharge added that McCain’s assured sense of fashion and fearlessness made him a pretty ambassador, and the model seeks to encourage youthful generations to “embrace their individuality with out concern.”
Magnificence manufacturers, like their vogue counterparts, are more and more seeking to athletic ambassadors to attempt to develop their attain and attain new audiences.
Be taught extra:
It’s Time for Magnificence and Trend to Get Severe About Feminine Athletes
Viewership of girls’s sports activities has steadily grown right into a year-round affair, however most manufacturers have been gradual to capitalise on the section’s greatest stars.
