Auto-maker Hyundai Motor India has expanded its ‘Grameen Mahotsav’ initiative to 16 new places throughout the nation, after the success of its inaugural occasion held in Gujarat this month. The ‘Grameen Mahotsav’ initiative goals to additional strengthen HMIL’s connection to rural India with specifically curated occasions and product shows together with stay music, folks dance, and regional expertise exhibits amongst others.
It additionally serves as a platform for Hyundai to delve into the huge potential of rural markets. By intently participating with communities and discerning market developments, HMIL goals to not solely cater to evolving aspirations but in addition establish and welcome new prospects, Hyundai Motor India mentioned in an announcement on Friday.
The inaugural ‘Grameen Mahotsav’ occasion was held efficiently in Mahemdavad, Gujarat. Now, Hyundai Motor India seems ahead to extending its attain and affect throughout rural landscapes.
“Our sustained efforts in direction of bolstering rural join are bearing nice fruits and Hyundai Motor India has witnessed a exceptional progress in rural markets within the monetary 12 months 2023-24. We bought 1.15 lakh autos in rural India final 12 months, a progress of 11% over 2022-23,” Hyundai Motor India Ltd. COO Tarun Garg mentioned.
“We’re assured that with good monsoon, rising earnings ranges and improved infrastructure, the contribution from rural markets will additional enhance,” he mentioned.
Hyundai Motor mentioned almost 40% of gross sales and repair networks had been in rural areas. HMIL is dedicated to fostering sturdy bonds with rural communities.
“With initiatives like Grameen Mahotsav, we hope to nurture our prospects in each a part of the nation and in addition perceive the market developments to meet their expectations. As we proceed to innovate and have interaction with rural shoppers, we’re assured in our potential to contribute to the inclusive growth of the nation,” Garg added.
