Introduction Worldwide Invests in Skala Cosméticos

On Tuesday, personal fairness firm Introduction Worldwide introduced its strategic funding in Skala Cosméticos, a mass-market, vegan hair care line based in Brazil in 1986.

Monetary phrases of the deal weren’t disclosed, although Introduction Worldwide stated in a launch that the funding was constructed from a $2 billion fund, LAPEF VII, particularly allotted for offers in Latin America.

Skala Cosméticos is fast-growing; the corporate claims to be current in additional than 45 p.c of Brazilian houses. By way of the partnership with Introduction Worldwide, the corporate hopes to increase its presence in worldwide markets, in addition to enhance its manufacturing and distribution capabilities.

Cyro Gazola, a former Procter & Gamble government has been appointed as chief government, whereas Antonio Souza, who helmed the corporate for the final eight years will stay a shareholder and serve on the model’s board of administrators. In an announcement, Gazola stated the funding was a method to increase into “underserved related channels to additional bolster gross sales”.

Introduction Worldwide beforehand invested in Olaplex and Parfums de Marly; in 2021, it carved out Laura Mercier, Buxom and Naked Minerals from Shiseido below a brand new umbrella firm, Orveon.