AI can revolutionise election campaign strategies, personalise voter outreach and even influence public opinion. But the potential benefits come with serious risks that need to be addressed

(Illustration: Nilanjan Das | AI)

Jayant Sinha

ISSUE DATE: Jan 15, 2024 | UPDATED: Jan 5, 2024 16:59 IST

Bharat’s vibrant democracy is on the cusp of a profound transformation driven by Artificial Intelligence. Many new applications, driven by AI, are rapidly seeping into the fabric of everyday life, and elections are no exception. From micro-targeting voters to manipulating public opinion, AI has the potential to reshape the entire election landscape, presenting both opportunities and challenges for Bharatiya democracy.


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