New Delhi: Maruti Suzuki Subscribe has crossed the milestone of 10,000 new automotive Subscription gross sales since its inception in July 2020, signalling a rising demand for tailored automotive shopping for choices.
Shashank Srivastava, Senior Govt Officer, Advertising and marketing and Gross sales, Maruti Suzuki India Restricted, mentioned, “Since its introduction, the Maruti Suzuki Subscribe program has steadily been gaining acceptance amongst Indian consumers preferring versatile shopping for and possession expertise. The automobile subscription mannequin is steadily gaining momentum within the nation, and a lot of the prospects for us are primarily based out of Delhi-NCR, Mumbai, Hyderabad, Chennai, and Bangalore. Apparently, over 50% of the whole Maruti Suzuki Subscribe prospects have been added within the present monetary yr. This speaks volumes concerning the rising inclination of contemporary prospects in the direction of such possession choices. Moreover, Brezza, Baleno, Grand Vitara, and Ertiga are among the many hottest subscribed fashions, accounting for over 53% of the general subscriptions.”
Launched with the imaginative and prescient of offering versatile and hassle-free automobile entry to prospects, Maruti Suzuki Subscribe has shortly gained traction within the Indian market. The service gives prospects the comfort of driving a brand-new Maruti Suzuki automotive with out the burden of possession, together with insurance coverage, upkeep, and different related prices, the corporate mentioned.
At present supplied by 5 companions, Maruti Suzuki Subscribe added 5,000 new prospects within the present monetary yr and registered a development of 44% in FY24 YTD over FY22-23 YTD.
Notably, greater than 65% of the subscriptions had been from customers choosing 3-4 years of tenure interval. This additional reinforces a rising acceptance of the subscription mannequin amongst new-age prospects preferring versatile possession choices, the corporate mentioned in a media launch.
Maruti Suzuki Subscribe is now out there throughout 25 main cities together with Delhi, Gurgaon, Noida, Ghaziabad, Faridabad, Bengaluru, Hyderabad, Pune, Mumbai, Navi Mumbai, Thane, Chennai, Ahmedabad, Gandhinagar, Jaipur, Indore, Mangalore, Mysore, Kochi, Kolkata, Chandigarh, Ludhiana, Lucknow, Nagpur and Visakhapatnam, in partnership with 5 subscription companions, the discharge mentioned.
