“Integral to this market-leading progress has been a 33 per cent surge in Month-to-month Lively Customers (MAU), rising from ~45 million in 2021 to a powerful ~60 million by the tip of 2023 alongside unprecedented buyer progress,” it added.
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The net market stated the important thing drivers for this enlargement are its trend-centric choices, increasing share of pockets in non-apparel segments, a drive in premiumization in style with segments like Magnificence, Worldwide and D2C manufacturers, geographical enlargement into non-metro cities, differentiated choices for the rising Gen-Z cohort and increasing choices for the evolving want states of its premium fashion-forward buyer base.
“Myntra’s sturdy market place, owing to its rising buyer base, home and worldwide model associations, world-class tech-led improvements and a powerful foothold among the many premium fashion-forward clients, has enabled its market entity to show EBITDA constructive because the final quarter of CY 2023,” an organization assertion stated.
Myntra added it has been continually scaling its repertoire of worldwide manufacturers, and has over 400 worldwide manufacturers in its portfolio.
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Demand for Gen-Z Trend on Myntra FWD witnessed over 150 per cent year-on-year GMV progress in CY2023, it stated.
