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Rapper Nicki Minaj introduced Friday the launch Pink Friday Nails, a press-on nails enterprise she based alongside her longtime nail artist Yvett Garcia.
The nails can be found in 11 designs in quite a lot of colourways, together with chrome and matte bases in addition to easy and extra intricate designs that includes as many as 300 gems. The gathering is impressed by Minaj’s personal nail designs or outfits she has worn for high-profile occasions and music movies.
Minaj was impressed to create the label following the delivery of her youngster in 2020, realising she not had time to sit down for hours at a time getting her nails executed, she stated in a press release.
”The press-on nails section has two ends: both actually intricate customized designs that price tons of of {dollars} or drug-store alternate options which break simply. We’re hoping to be within the center,” stated Garcia, the label’s inventive director.
Pink Friday Nails is simply Minaj’s newest magnificence enterprise. In 2011, previous to the discharge of her debut album “Pink Friday,” she launched a lipstick in partnership with MAC Cosmetics and a six-piece nail polish set with OPI Cosmetics. The next 12 months, she launched her first perfume Pink Friday, which was up to date in 2023 as Pink Friday 2 to coincide with the discharge of her newest album.
To rejoice the launch, Minaj will stage a “press-on station” backstage throughout her upcoming tour, the place followers with VIP passes will be capable to attempt them on.
Priced between $20 and $25, the label’s press-on kits will probably be out there for buy on the model’s web site.
Study extra:
The Manufacturers Driving the Publish-Pandemic At-Residence Nail Increase
The shuttering of nail salons throughout the pandemic birthed a brand new sector of digitally-native manufacturers promoting at-home manicure kits. Three years later, class leaders are greater than doubling gross sales as financial challenges completely alter shoppers’ nail care habits.
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