Salman Khan starrer Tiger 3 was shot on RED cinema cameras. (Picture: RED/Anay Goswamy)
Nikon is shopping for RED Digital Cinema to enter the digital cinema digicam house, and create ‘distinctive’ innovation. Listed here are all the main points.
Nikon, the famend Japanese imaging firm, is ready to amass RED Digital Cinema, a outstanding producer of cinema-grade cameras just like the Pink V-Raptor and Komodo. On this acquisition, RED will transition right into a fully-owned subsidiary of Nikon.
For these unfamiliar, RED cinema cameras have constantly performed a big function in Hollywood productions. They’ve garnered a loyal fan base amongst main administrators and cinematographers globally resulting from their picture high quality, proprietary RAW compression know-how, and different notable options.
“This settlement was reached on account of the mutual wishes of Nikon and RED to fulfill the purchasers’ wants and supply distinctive consumer experiences that exceed expectations, merging the strengths of each corporations,” Nikon stated on Thursday.
Nikon additional notes that it’s Nikon’s “experience in product improvement, distinctive reliability, and know-how in picture processing, in addition to optical know-how and consumer interface,” and RED’s “distinctive picture compression know-how and shade science,” that can enable it to develop distinctive merchandise within the cinema digicam house.
To call a couple of, RED cameras have been used within the manufacturing of TV exhibits and flicks comparable to Bollywood’s Tiger 3, Netflix’s ‘Squid Recreation,’ ‘Peaky Blinders,’ and Marvel’s ‘Captain Marvel,’ amongst others. Moreover, a few of the most outstanding YouTubers, together with Marques Brownlee, extensively referred to as MKBHD with roughly 18.5 million subscribers, favor RED cameras for capturing their tech-related content material.
This improvement is intriguing, significantly in mild of the shared historical past between the 2 corporations. In 2022, RED filed a lawsuit in opposition to Nikon, alleging that Nikon had violated its compression know-how by replicating and implementing it in one in all their professional-grade cameras via a software program replace. The lawsuit resulted in 2023.
Established by Jim Jannard in 2005, RED.com LLC is headquartered in Foothill Ranch, California, USA.
