Prime Minister Narendra Modi will embark on a major enterprise on Thursday as he’ll go to Srinagar in Jammu and Kashmir and unveil a nationwide initiative aimed toward gauging the heart beat of the nation on tourism — the ‘Dekho Apna Desh Individuals’s Alternative 2024’.
This initiative seeks to have interaction residents in figuring out essentially the most most well-liked vacationer sights and understanding perceptions throughout numerous tourism classes, together with religious, cultural & heritage, nature & wildlife, and journey. Along with these major classes, the ‘different’ class will enable members to vote for his or her private favourites, shedding mild on hidden tourism treasures akin to undiscovered sights and locations like vibrant border villages, wellness tourism, wedding ceremony tourism, and extra.
In collaboration with MyGov, the citizen engagement portal of the Authorities of India, the ‘Dekho Apna Desh’ initiative has been underway for a while, that includes a collection of occasions designed to advertise tourism throughout the nation. One such occasion was the ‘Paryatan Parv Dekho Apna Desh Photograph Competitors’, which ran from September 26 to October 20, 2017. Members had been inspired to share their footage of Unimaginable India, with chosen pictures getting used within the Ministry of Tourism’s award-winning Unimaginable India marketing campaign. The competitors obtained a complete of 1,138 submissions, with 4 permitted, and 1,134 beneath evaluation.
Equally, the ‘Paryatan Parv – Dekho Apna Desh Video Competitors’ and ‘Paryatan Parv – Dekho Apna Desh Weblog Competitors’ additionally aimed to showcase the sweetness and variety of India to the world. The video competitors, open from October 5 to October 20, 2017, garnered 90 submissions, all beneath evaluation. In the meantime, the weblog competitors, held throughout the identical interval, obtained 237 submissions, with 76 permitted and 161 beneath evaluation.
In earlier years, the Ministry of Tourism introduced particular prizes for members taking the ‘Dekho Apna Desh Pledge’. This pledge inspired residents to discover at the least 15 locations in India by 2022. Thus far, greater than 256,000 residents have signed up for this initiative, with the bulk coming from Maharashtra, adopted by Uttar Pradesh, Gujarat, Delhi, and different states.
As per the information, of those that took the pledge, 71.1% had been male, 28.4% had been feminine, and 0.4% belonged to the opposite class. By way of age, the bulk, 83.1%, is from the 20-45 age group, adopted by 13.1% from the 10-20 12 months age group, and three.7% from the 45-60 12 months age group.
One other side of the ‘Dekho Apna Desh’ initiative was launched, whereby residents had been inspired to design a brand. The ‘Dekho Apna Desh Brand Design Contest’ aimed to develop a definite model identification for the marketing campaign. As per MyGov, all 1,926 submissions have been beneath evaluation.
Most lately, the ‘Dekho Apna Desh Quiz Sequence’ aimed to advertise numerous tourism locations throughout India, together with lesser-known aspects of fashionable locations. The quiz collection commenced on August 29, 2020, and concluded on June 24, 2023, receiving overwhelming curiosity and participation from residents.
Tourism in India is a thriving business, attracting thousands and thousands of tourists yearly. From the majestic Himalayas within the north to the serene seashores of Kerala within the south, India gives one thing for each traveller. It’s the land of vibrant tradition, historic monuments, and breathtaking landscapes, and likewise boasts a plethora of hidden gems ready to be explored. This ongoing collection of initiatives, beneath the ‘Dekho Apna Desh’ banner, is anticipated to raise the tourism sector to new heights.
