The Central Shopper Safety Authority (CCPA) on Wednesday issued an advisory asking celebrities and influencers to not promote betting and playing.

The patron safety watchdog additionally warned celebrities, influencers and different related stakeholders of stringent motion towards endorsements of ‘unlawful actions’ together with betting and playing.

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“The advisory underscores the Ministry of Data and Broadcasting’s efforts in issuing varied advisories to media platforms, cautioning them towards publicising betting and playing platforms. On-line commercial intermediaries have additionally been warned towards focusing on such ads towards the Indian viewers,” the CCPA stated in a press release.

“If any violation of the rules is discovered, stringent measures, as per the Shopper Safety Act, 2019, shall be initiated towards (these) concerned, together with producers, advertisers, publishers, intermediaries, social media platforms, endorsers, and every other related stakeholders,” it added.

In August final yr, the I&B ministry had issued pointers towards commercial of on-line playing, simply forward of the favored Asia Cup cricket match. In Might, the federal government had requested particular person states to take motion towards on-line betting and playing platforms utilizing outside media, resembling hoardings and posters.

On-line gaming firms, by means of their trade foyer teams, had made representations to the federal government searching for its intervention in stopping endorsement of unlawful actions like betting and playing.

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“Regardless of this (earlier advisories), on-line playing websites and apps persist in promoting playing straight, in addition to underneath the guise of gaming… (the advisory) can even assist in distinguishing professional Indian on-line ability gaming operators, which offer the very best participant safety measures and are a type of leisure towards these unlawful playing websites that are the primary cause for widespread shopper hurt and issues,” stated Roland Landers, chief government of the All India Gaming Federation, which counts quite a lot of actual cash gaming (RMG) companies in its membership. In April final yr, ET had reported that on-line betting and playing portals had continued to aggressively promote on social media platforms regardless of India’s new gaming laws prohibiting betting and wagering of any sort.

“When you see a preferred cricketer or an actor endorsing an app that provides betting…it could be thought of as a suitable observe. These apps additionally marketed themselves on social media as ‘no TDS, no GST’ apps, which is unlawful. The gaming trade had raised these issues with the federal government,” a senior government at an egaming agency advised ET.

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