Saudi Tourism Authority leads delegation of 72 companions from the tourism sector to Arabian Journey Market 2024 in Dubai. The group are showcasing Saudi’s distinctive and various summer time vacation spot providing together with pristine seashores, lush mountains and worldwide occasions together with the Esports World Cup.
The Saudi Tourism Authority (STA) marked the beginning of this yr’s Arabian Journey Market (ATM) by showcasing Saudi’s spectacular summer time locations to commerce companions – because the nation’s tourism sector continues to go from power to power.
Representatives from Saudi’s booming tourism ecosystem kicked-off the Center East’s greatest journey and tourism commerce present aiming to construct consciousness of Saudi’s distinctive and various summer time vacation spot providing, strengthen and set up new commerce partnerships, and have a good time the exceptional year-on-year development of the Saudi tourism sector.
Fahd Hamidaddin, CEO and Board Member of STA, is main the Saudi delegation of 72 companions from throughout the tourism sector, together with high vacation spot administration corporations, hoteliers, and airways, to the present that began in Dubai right this moment.
The delegation is aiming to showcase Saudi’s distinctive summer time locations to commerce companions and customers within the GCC area and underline Saudi’s standing as a world-leading year-round tourism vacation spot, with a strategic concentrate on precedence markets like India and China.
Over the summer time season, Saudi gives a singular and various vary of actions and locations for guests together with younger households starting from the pristine seashores of the Pink Sea, the wealthy tradition of Jeddah, and an occasions program like no different, together with the Esports World Cup beginning in Riyadh this July.
Saudi’s mountainous areas together with the tranquil and picturesque locations of Aseer, Taif, and Al Baha additionally present a refreshing escape in the course of the summer time season with temperatures within the low 20s. These serene retreats are perfect for journey travellers who search pure magnificence, wildlife, mountaineering trails, and funky breezes.
Fahd Hamidaddin, CEO and Board Member of STA, stated: “We’re delighted to be again at ATM this yr to showcase Saudi as a singular summer time vacation spot, providing an action-packed occasions calendar, cool mountain areas for adventurer seekers, and pristine seashores for households and people seeking to calm down.
“The MEA and APAC markets are massively necessary in our overarching tourism technique with a mixed 23 million visits final yr, and we can be specializing in rising these numbers.
“Having welcomed over 100m vacationers in 2023, Saudi is the land of now – providing development and alternatives like no different to commerce companions throughout the globe. And over the approaching days, we look ahead to constructing new long-lasting partnerships, sharing data, and showcasing the wealth of alternatives Saudi has to supply.”
Constructing on the success of final yr’s presence at ATM, the place over 50,000 guests have been welcomed on the Saudi stand, this yr’s exhibit is about throughout three flooring with companions showcasing a whole bunch of inexpensive and luxurious bookable merchandise for locations resembling Jeddah, AlUla, Aseer, Riyadh, and the Pink Sea.
Guests can race a motorbike by means of the mountains of Aseer on a digital simulator, obtain specifically curated Saudi Summer season playlists in partnership with Anghami, see an array of soccer memorabilia on the Saudi Professional League Museum, and revel in dwell performances of conventional Saudi dancers, digital artwork shows from native artists. The variety of Saudi can even be showcased with an interactive Saudi map and actions calendar.
The stand additionally showcases the brand new “Saudi Rewards” scheme, a first-of-its-kind nationwide rewards program, providing free nationwide rewards for residents and guests to unlock factors on tourism, purchasing, eating, leisure, and extra. Saudi Rewards at present has a community of 17 companions and can have a devoted sales space at ATM with interactive activations for guests to take pleasure in.
On the primary day of the occasion, Mr Hamidaddin participated in a flagship panel occasion alongside different tourism leaders from the GCC to debate collaboration and Saudi’s position within the area’s rising tourism sector.
Widespread UAE radio station Dubai Eye additionally broadcast their afternoon present dwell from the Saudi sales space the place they mentioned Saudi’s summer time providing, whereas trailblazing Indian influencer Masoom Minawala Mehta and world-famous journey influencer brothers, Wael and Nael Abualteen, have been on the stand creating content material for his or her social channels.
STA and its companions are aiming to construct on the successes of final yr’s ATM, the place greater than 1,600 offers and greater than 50 MoUs and strategic agreements have been signed – leading to 35,000 additional visits.
Saudi presents commerce companions with an unparalleled alternative for sustained development. Notably, the nation achieved a major milestone by welcoming 100 million vacationers in 2023. Along with companions, STA is constructing data of Saudi’s vacation spot choices to customers, to handle boundaries to vacation spot data and welcome extra guests than ever to the Kingdom.
This growth has continued in 2024, with the primary quarter of the yr witnessing a double-digit development enhance in vacationers in comparison with the identical interval final yr – bolstering Saudi’s place as a number one international tourism vacation spot and driving progress in the direction of its revised goal of 150 million visits by 2030.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Community; his obligations embrace enterprise improvement and planning for TravelDailyNews long-term alternatives.
