Agritech startup Superplum, which sells premium recent fruits, on Monday stated it has raised $15 million from buyers to broaden its enterprise. The corporate stated it has accomplished the Collection A funding spherical to lift $15 million.

The spherical was led by the corporate’s incoming chairman, Erik Ragatz, former Associate and present Senior Advisor of the worldwide non-public fairness agency Hellman & Friedman.

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He joins a robust group of present buyers together with Mark Siegel, Dan Rose, Steve Jurvetson, Rick Kimball, Binny Bansal, and Kabir Misra.

Superplum, based in 2019, will use the funds to construct infrastructure and rework produce provide chains in India.

Superplum has constructed a direct-from-farm produce provide chain, utilizing proprietary expertise and cold-chain infrastructure to basically enhance how produce is grown and delivered to market.

It sells fruits like mangoes, litchis, apples, grapes, cherries, and plums amongst a rising listing of merchandise.

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It additionally supplies traceability, permitting shoppers to view pesticide check experiences for every batch and see the fruit’s journey from farm to desk. The corporate’s vertically built-in chilly chain expertise extends shelf lives and enhances fruit high quality, increasing produce availability throughout the nation, decreasing meals waste and finally enhancing farmer incomes.

The corporate works with farmers throughout 22 states in India and runs trendy sourcing and provide chains for 25 fruits throughout the yr.

Superplum’s new Chairman Erik Ragatz, stated, “Superplum is a massively disruptive participant in current produce markets in India and has the chance to create an extremely useful enterprise.”

Shobhit Gupta, the corporate’s co-founder and CEO, stated, “The fast-growing Indian shopper market is getting an increasing number of demanding. Whereas India has made enormous strides in several domains, recent produce stays missing in expertise and investments.”

Superplum is on the market on-line at Amazon Contemporary, Zepto, Swiggy, and Blinkit. The corporate’s premium fruits are additionally obtainable at main retailers similar to Spar, Metro, Lulu, Fashionable Bazaar, Extra, and Trent in addition to tons of of neighborhood shops in NCR and Bengaluru.

They may also quickly be obtainable in Mumbai.

The corporate additionally just lately began advertising and marketing its branded traceable merchandise globally.

With a world-class provide chain, Superplum stated it sees nice alternatives for premium Indian Mangoes, Lychees, and lots of extra tropical fruits.


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