The superapp went reside lower than a month in the past with magicpin as its know-how service supplier.
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It additionally plans to launch in additional cities in Might, individuals stated. ONDC already options two Tata enterprises on the vendor facet: StarQuick grocery app, and on-line grocer BigBasket.
Neu, housed below the group’s ecommerce entity Tata Digital, is the primary purchaser app from the salt-to-software conglomerate on ONDC.
Different purchaser apps reside within the meals and beverage class embrace magicpin, Mystore, Novopay, NStore, Pai Platforms, pincode, and Spicemoney.
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On April 8, ET reported that ONDC obtained 57,77,231 meals and beverage orders between April 2023 to March this yr. In March alone, meals and beverage comprised 9.55% of complete month-to-month orders of seven.68 million on ONDC.
Tata Digital, magicpin, and ONDC didn’t reply to ET’s requests for remark.
Whereas Tata Neu has been lively in segments like grocery, medicines, electronics, style, cash, funds, and journey since 2022, it didn’t have a powerful presence within the meals and beverage class, which is being strengthened with its foray on ONDC.
ONDC at the moment has about 105,000 sellers within the non-retail area with the meals and beverage sector having a significant share.
On April 9, ET reported that Neu, which includes electronics, grocery, and e-pharmacy, has not discovered robust client loyalty in its first yr of operations.
Neu is, nevertheless, unlikely to onboard different classes like grocery on ONDC as this is able to current competitors to Tata group’s personal BigBasket and StarQuick grocery apps on ONDC, individuals stated.
