When Rok Hwang, inventive director at Rokh, was creating his upcoming collaboration with H&M, he went by way of nice pains to realize the proper shade of beige. It needed to be one which was neither too “formal” nor too “college uniform,” and one which felt “simply the proper aspect of classic”—a contact extra black was wanted, apparently. It’s a small glimpse into the exacting nature of Hwang’s design course of—a multi-faceted movement state that’s exhibited to full impact in his much-anticipated assortment for the excessive road retailer, which drops on April 18.
“Rokh is on the forefront of a brand new wave of Korean designers whose conceptual-yet-wearable garments are charming style proper now,” says Ann-Sofie Johansson, inventive advisor and head of design womenswear at H&M. “We’re proud to current a curated edit of designer Rok Hwang’s adaptable wardrobe classics, and we will’t wait to see how our prospects put on them.”
Born in South Korea, Hwang grew up in Austin, Texas, earlier than transferring to Nottingham as a teen. A graduate of Central Saint Martins, below the influential eye of the late professor Louise Wilson, the designer went on to chop his enamel at Phoebe Philo’s Céline, Chloé after which Louis Vuitton, earlier than beginning his personal label in 2016. LVMH’s Particular Prize adopted two years later.
This yr’s H&M collaboration additionally locations him on the finish of an extended line of influential design expertise that has partnered with the high-street retailer – from Karl Lagerfeld to Isabel Marant, Comme des Garçons to Simone Rocha. To say he has been busy is an understatement.
