A brand new report exhibits that Indians’ web behaviour and actions are altering in a number of methods.
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Right here’s a data-backed snapshot of how Indians are utilizing the online.
ETtechUSER BASE
1. The variety of energetic web customers in rural India exceeds that of city customers.
2. The variety of non-active web customers is on the decline, however round half of rural India are nonetheless not energetic.
3. City India spends barely extra time on the web per day on common than rural India.
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4. Regardless of the narrowing hole, ladies nonetheless fall behind males in web utilization.
ETtechUSER BEHAVIOUR
1. Video and audio OTT consumption is the highest approach Indians are utilizing the web.
2. One in 5 netizens watch video solely over the web and never on linear TV.
3. The share of customers accessing the web on another person’s gadget is growing.
4. There’s an uptick in use of non-traditional units like sensible TV, sensible audio system, Firesticks, Chromecasts, bluray and gaming consoles.
5. One in 4 web shoppers in city India have shopped from social media apps up to now yr.
ETtech6. Solely 26 per cent of web shoppers avail money on supply.
7. Music streaming customers noticed an eight per cent Y-o-Y progress.
8. Digital is now the go-to to entry information — however not everybody’s a aware consumer.
9. One in 4 city customers are going for voice instructions.
10.Indic for India — native language use is taking off throughout actions. Some languages do higher than others.
