The Gurgaon-based agency can also be testing a ‘pay later’ characteristic for some customers. On this case, customers can place orders however make the cost any time earlier than the meals is delivered, in line with info from the corporate’s app.
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The additional cost for precedence deliveries is relevant to members of the corporate’s loyalty programme, Zomato Gold, as nicely.
Customers pay for Zomato Gold membership to get advantages comparable to reductions and free supply.
Zomato’s largest rival, Swiggy, had final yr launched the same precedence supply service.
The transfer comes simply days after Zomato elevated the platform payment it expenses customers by 25% to Rs 5. ET was the primary to report this improvement.
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ETtechOn Wednesday, Zomato shares ended 1.7% decrease at Rs 184.40 on the BSE.
The ‘pay later’ characteristic, which is offered as an opt-in, permits customers to checkout from their cart and make the cost subsequently. Nonetheless, the choice to pay later is restricted to orders as much as Rs 9,000.
ETtechThe corporate already provides pay as you go cost devices or wallets within the app.
In January, Zomato obtained a nod from the Reserve Financial institution of India to function as a cost aggregator.
ET had reported that the corporate was not aiming to enter the fintech sector as an unbiased entity. As a substitute, it was acquiring monetary providers licences to boost its choices inside its ecosystem.
Zomato didn’t touch upon the developments.
On January 29, ET reported that the corporate had tweaked its loyalty programme, Zomato Gold, by discontinuing ‘on-time assure’ advantages for memberships bought or renewed from November 25, 2023.
The corporate reported its third consecutive quarterly revenue, of Rs 138 crore, for the October-December 2023 interval, in contrast with Rs 36 crore revenue within the September quarter and Rs 347 crore loss within the year-ago interval.
